Our Role : Creative, Copywriting, Design, Development
In 2014 former execs from Motorola, Samsung, and General Dynamics ventured off to form a new mobile company. They engaged Plucky to design and develop their web and social media presence.
The full product catalog ranged from wearables to Android phones. The marquee product was the first 360 degree HD camera. The site had to maintain a consistent brand while providing unique design and sales propositions for each product in the diverse line.
The 360 degree camera was so revolutionary, the company was acquired in late 2015. When M&A was complete, the new ownership folded responsibility for the media and website into their own in-house marketing department.