Client : Blumhouse
Director : Henry Joost, Ariel Schulman
Our Role : Creative, Design, Compositing, Animation, Editorial
Viral is Blumhouse’s deadly thriller that chronicles a paralyzed society following the outbreak of a pandemic.
Plucky was engaged to create a saga sell that establishes the world of the film and educates the audience on the pandemic. The challenge was to portray the context of the conflict so that the confines of the intimate and personal drama had the underpinnings of worldwide devastation.