On The Day
Client : On The Day Productions
Our Role : Creative, Design, Live Action Production, Compositing, Animation, VFX
Melissa McCarthy and Ben Falcone came to Plucky armed with a special crayon drawing done by their daughter. They wanted to find a way to turn that precious piece of art into a logo that represented their banner.
Plucky arranged a shoot and created a stop motion tale that chronicles the creation of the drawing and morphs the event into a logo mark for the company.