Client : BVK
Our Role : Creative, Design, Compositing, Animation, Editorial
Kolpin manufactures ATV accessories, including the High Rise Plow. BVK engaged Plucky to create an advertisement announcing the latest plow accessory. The target audience was resellers and installers via direct mail and online.
The challenge was twofold: create an accurate representation of the actual product that correctly portrayed technical specifications, and create a visually interesting and alluring package to engage the viewer while being fed the technical specs.