Johnson Financial Group

BVK enlisted Plucky to produce Johnson Financial’s first ever foray into video advertising. Our task was to create an advertisement that appealed to Johnson Financial Group’s modern audience, while at the same time paying homage to the bank’s history. Johnson Financial Group has been around for generations, founded over 60 years ago on a vision of unmatched personal service and commitment to the community. To convey this mission to a modern audience, we created a digital advertisement that showcases key milestones in each of our lives and how Johnson Financial Group is there for you throughout each step.