IMAX: Dark Phoenix

For the IMAX specific marketing campaign for Fox’s Dark Phoenix, IMAX engaged Plucky to create a crossover logo. The result is inspired by Dark Phoenix containing an explosion in space and harnessing the energy. In this case, that energy caused a metamorphosis of the IMAX logo, now embedded with the power of X.

The logo is being used across all media channels: traditional tv spots and trailers, online in social media and interactive advertising.