Client : Universal, Workshop Creative
Our Role : Creative, Design, Live Action Production, Compositing, Animation, 2D Animation, VFX
Universal wanted to express a particular "read" on the title that might upset some, but especially be an issue with the MPAA. Marketing came up with a unique logo to convey the meaning. The teaser challenge: concept a humorous build to reveal that logo. Plucky's expertise in live action and motion graphics were brought to bear on this very unusual "rooster problem".
For maximum flexibility in animation, the roosters were shot in 5K on a RED Dragon.
Our roosters (yes, plural!) had to be specially trained for this shoot. The talented handlers at Steve Martin's Working Wildlife worked with the two birds to ensure peak performance and safety.